The most expensive fundraising problem
A weak investmentcase burns investoropportunities.
Every intro and investor meeting uses trust, time and momentum. I strengthen the case before you spend more investor attention.
Round Strategy · Investment Case · Investor Story · Pitch Materials
The track record.
- 19 years
- in capital raising and startup advisory
- $30M+
- personally raised for mission driven organizations
- $60M+
- raised by founders Anna worked with, combined
- 500+
- projects delivered across fundraising, strategy and presentation work
Where the case breaks.
Three problems cost meetings, time and leverage.
01
The logic is weak.
I sharpen why this company, why now and why this round.
02
The proof is thin.
I connect the claims to numbers, traction and milestones.
03
The story is hard to follow.
I turn the case into a clear investor story and deck.
What I actually do
Genius company. Unclear case.
I take founders with brilliant, complicated businesses and turn their thinking into an investment case investors repeat without me in the room.
From
A company that takes an hour to explain.
To
One argument an investor can carry into a partner meeting.
- Argument before aesthetics
- The case is decided before a slide is designed. Nothing gets polished until it is true and sequenced.
- Cut without mercy
- Anything that does not move the decision leaves the room, however hard it was to build.
- Direct, always
- You get my judgment in plain words, including the parts that are uncomfortable to hear before a raise.
The meeting
You finally get the investor you wanted.
The intro lands.
The investor fits.
The meeting starts.
Then come the questions.
- Why now?
- Why this market?
- Why this round?
- Why these numbers?
Your answers get longer.
The investor gets quieter.
The meeting becomes a defense.
This is usually where I enter.
I step outside the story with you.
I find the weak logic.
We rebuild the proof.
We sharpen the story.
You walk back into the next meeting with clear answers and a case you can lead.
You lead the room. I help you prepare for it.
The order matters.
I start with the case.
First the round logic. Then investor logic, evidence, story and materials.
- 01Round logic
- 02Investor logic
- 03Evidence
- 04Story
- 05Materials
The deck comes last.
Where is the raise leaking?
Polite passes are not bad luck. They are weak logic. Pick the fix your round needs.
Not sure where it is leaking? Take the 5-question diagnostic.
01
Pitch Deck Audit
$750
The bleeding
The slides read well, often because AI wrote them. Then a partner pushes on the business logic and the generic answers collapse. You get a polite pass and no idea where trust broke.
The fix
A ruthless read that strips the fluent filler and shows where the argument fails, with a ranked fix list before you burn another partner meeting.
02
Investor Story Strategy
$1,500
The bleeding
Your business takes forty five minutes to explain. Partners nod, then pass, because nobody in the room can defend your case on Monday morning.
The fix
One defensible investment argument, built on commercial logic instead of technical detail, in language every partner can repeat.
03
Deck Rescue
$2,750
The bleeding
The round is open and losing momentum. You are rewriting slides at two in the morning while the core argument keeps leaking credibility.
The fix
A fast teardown and rebuild of the argument and the deck together, while the round is still worth saving.
04
Full Build
$4,450
The bleeding
You are opening a round on an untested argument. Every early meeting is a live experiment on introductions you cannot get back.
The fix
Strategy, investor argument, materials and objection preparation built as one case before the first meeting happens.
Forty eight hours to decide?
Paid consultation · $225 / 30 min
A term sheet, a valuation standoff or one critical meeting is in front of you and there is no room for trial and error.
Thirty minutes of direct senior judgment on the call you have to make.
Real clients. Real rooms.
What they say after working with me.
The full stories live in the case studies.
Anna's work has directly impacted my company's ability to present a new program in a clear and concise manner that is immediately understood.
Anna is fantastic. The quality of the design work was excellent and she went out of her way to understand our concept and to help us improve our content.
Anna continues to be our 'go-to' when we have a presentation that needs to impress.
Why me
I know the fundraising room.
I have spent 19 years raising capital, advising startups and building investor stories. I see the weak point fast. Then I help you fix it.
- Capital raising
- I build cases for committees, investors and decision-makers.
- Startup strategy
- I help founders shape the round, the ask and the milestones.
- Investor storytelling
- I turn complex businesses into clear investor stories.
You work directly with me.
Quick answers
What you need to know.
Scope, price and the first step.
- Who does Anna work with?
- Startup founders who are raising now or getting ready to raise. I am most useful when the business is strong and the investment case is unclear.
- How much does an engagement cost?
- Consultation: $225. Pitch Deck Audit: $750. Strategy and build work: $1,500 to $4,450. I confirm the scope before we start.
- How do we start?
- Send your stage, deadline and current deck. I review it and recommend the right next step.
Ready
Send me thereal version.
Your deck. Your deadline. What is stuck.
I will tell you what I would fix first.
Then I will recommend the right scope.
Nine short questions, one at a time. It takes about two minutes.
- Privacy
- Confidential materials stay confidential.
- Response time
- I reply within two business days.
What I need from you
- 01Your stage
- 02Your real deadline
- 03What feels stuck
Your details and materials stay confidential and are never shared.