Case studies
Selected work.
Real engagements, written up with the client identity protected unless naming was approved in writing. No invented outcomes.
Full Build · technology, cloud, cyber security · Pre-seed to Series A
Reflectiz / From Pre-Seed Deck to Series A Presentation Partner
Anna created the visual language and designed the first fundraising deck. The relationship continued across dozens of projects over multiple years: a refresh of the broader brand and marketing language, sales presentations, board presentations and fundraising decks through Series A. In later rounds the role moved beyond designing supplied content. Anna helped structure the round story and the deck architecture itself, starting from the essence, the goals, the audience and how the presentation would actually be used, then translating the answers into clear, professional material built to support the intended decision.
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Blue Equinox / From Outdated Materials to a Clear Sales Presentation System
The work went past visual redesign. Anna reviewed the existing material, clarified what each asset was actually for, then rebuilt the structure of the presentations around the goal of each one and the way the target audience needed to understand the offer. Messaging was sharpened, flow was rebuilt, the visual language was modernised, and the presentations and brochures were redesigned so the offers were easier to understand and easier to present in a real client conversation.
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Back2Warcraft / Building a Sponsorship Story Before Creator Decks Were a Template
Anna took the raw and scattered source material, rewrote the story and rebuilt the deck structure around sponsor logic rather than restyling the old slides. Positioning was sharpened, the value proposition for sponsors and viewers was made explicit, and the visual language was modernised into a sponsorship proposal a sponsor could read and act on.
Read the caseFull Build · EdTech
DriveIT / Designing an Exit Story That Did Not Look Corporate
Anna structured the transaction story around what an investor or buyer needed to understand, then translated the company values, personality and messaging into a distinctive visual system. The result was a deliberately non corporate presentation that still carried clear investor and buyer logic, with each slide shaped by the decision it had to support.
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