DriveIT / Designing an Exit Story That Did Not Look Corporate
Full BuildEdTech
Client: DriveIT
The challenge
A long term EdTech client since 2017. When the founders started preparing for a sale process they asked for something completely different, not like a corporate presentation, but a deck that would help them sell the company.
What changed
Anna structured the transaction story around what an investor or buyer needed to understand, then translated the company values, personality and messaging into a distinctive visual system. The result was a deliberately non corporate presentation that still carried clear investor and buyer logic, with each slide shaped by the decision it had to support.
Why this matters
It shows that transaction and investor logic can be built without flattening a company into generic corporate presentation language. The founders continued working with Anna in later startups on investor materials as well as sales decks for customers and potential partners. No exit outcome, buyer, amount or valuation is claimed.