Fundraising strategy
Decide the round before you build the deck.
Fundraising strategy sets the shape of the round, the investors it is for and the proof that has to exist before the first meeting.
Most stalled rounds are not a materials problem. The round is sized against a plan the current evidence does not support, or it is being taken to investors who do not fund this stage, sector or model.
The strategy work fixes that first: what you are raising, against which milestones, from whom, and in what order. Everything built afterwards inherits that decision.
This work fits when
- You are opening a round and the amount is still an estimate.
- Investor meetings happen but rarely lead anywhere specific.
- The milestone plan and the raise amount do not line up yet.
- You need a sequenced target list rather than a broad send out.
Working scopes and prices
Indicative scopes. Final pricing and timeline arrive with the proposal.
Investor Story Strategy
$1,500
The core argument for the raise, before any slide is built.
Best for: Complex businesses that take too long to explain.
- Positioning and narrative spine
- Proof and milestone logic
- Objection map
- Messaging you can reuse
Full Build
$4,450
Strategy, story and materials built together for the round ahead.
Best for: Founders opening a round who want the whole case handled once.
- Fundraising strategy
- Investor narrative
- Deck and supporting materials
- Preparation and coaching
Paid Consultation
$225 per 30 minutes
A focused working session on a specific fundraising question.
Best for: Founders who need a senior second opinion quickly.
- 30 minute session
- Direct answers
- Next step recommendation
Questions founders ask
Who does Anna work with?
- Startup founders who are raising or preparing to raise, usually where the business is complex enough that the story needs real work before investor meetings.
How long does it take?
- A Paid Consultation is 30 minutes. Audit timing is confirmed before purchase. Strategy and build engagements are scheduled according to scope, round timing and founder availability. Live deadlines are evaluated during qualification.
Can you guarantee a raise?
- No, and neither can anyone else. The work improves the clarity, structure and credibility of your case. Investor decisions stay with investors.
Start here