Reflectiz / From Pre-Seed Deck to Series A Presentation Partner
Full Buildtechnology, cloud, cyber securityPre-seed to Series A
Client: Reflectiz
The challenge
A very small pre-seed company needed a fundraising deck. The starting material was essentially text on slides: no visual language, no system, just content that had to become a case investors could follow.
What changed
Anna created the visual language and designed the first fundraising deck. The relationship continued across dozens of projects over multiple years: a refresh of the broader brand and marketing language, sales presentations, board presentations and fundraising decks through Series A. In later rounds the role moved beyond designing supplied content. Anna helped structure the round story and the deck architecture itself, starting from the essence, the goals, the audience and how the presentation would actually be used, then translating the answers into clear, professional material built to support the intended decision.
Why this matters
Most presentation work is a transaction. This was a multi-year evolution from design partner to strategic presentation and fundraising narrative partner, with the long-term trust that implies. “Anna is highly experienced, thoughtful and high-quality. Clients and investors consistently responded positively to the presentations. Across dozens of joint projects, a few words from me were enough for her to understand the need and make the vision live.” Idan Cohen, CEO & Co-Founder, Reflectiz.