The Ask Calculator
Enter your burn, your milestone and the amount you plan to ask for. You see the real number your company needs, the gap, and the exact sentence an investor will say when they do the same math.
Startup ask calculator
Investors divide your ask by your burn in their head. If the result falls short of a milestone plus time to raise again, the meeting is already over.
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To set your ask, multiply your monthly burn by the months to your next value changing milestone plus six months to raise again, then add one-off costs. The engine runs this for you and shows the gap.

You chose a round number because others in your space raised it.
Asking too little is expensive too.
An ask that runs out before the milestone forces a bridge round on worse terms. An ask that is too high without a milestone reads as a founder who skipped the math.
Enter your burn, your milestone and the amount you plan to ask for. You see the real number your company needs, the gap, and the exact sentence an investor will say when they do the same math.
Ten questions investors use to test a founder. You build each answer with my FLIP method: Face, Link, Illustrate, Pivot. The lab flags the words that make you sound unsure, live, while you write.
Everything inside
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Pitched on the 4YFN stage at MWC Barcelona 2023.
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On stage and on air: 4YFN, MWC Barcelona 2023 · The She Leads Podcast · meet.capital Podcast · Africa FounderHaus · Entrepreneur Mirror
AI will write you a confident answer. It has no idea which answer makes an investor stop listening.
These tools encode what I learned in conversations with hundreds of investors and donors, across 19 years of raising capital.
The calculator does the math investors do in their head. The lab trains the reflex they test with silence.
$67
Secure Stripe checkout. Opens on this page. Access starts the second you pay.
When you want my eyes on it.
Bring your prepared answers. I tell you which ones hold and which one will cost you the room.
A written read of the full deck within 72 hours of receiving it.
Educational tools. They do not predict or guarantee funding and are not legal, tax or investment advice.